BrandActiv, launched on 24th June 2011, is the result of a merger of IBL Consumer Goods and IBL Frozen Foods, two companies involved in the importation and distribution of fast-moving consumer goods since the early 20th century.
BrandActiv aims to be the preferred supplier of branded consumer products, by providing Mauritian households with top international and local brands. BrandActiv has had a long-standing relationship with many international companies for the distribution and activation of world-renowned organisations or companies such as L’Oréal, Kraft foods, Colgate Palmolive, Johnson & Johnson and H.J.Heinz, to name but a few. It has also successfully developed its own branded products like Tropical canned tuna, Mimil pet food, Greenfield frozen meats, Marémer seafoods, and Sak Y Prop garbage bags.
Its products are brought to all customer groups, from hypermarkets to corner shops, hotels, restaurants, pharmacies, libraries and hairdressing salons, by a team of dedicated sales and support staff who reach out to every corner of Mauritius on a daily basis. The sales persons are equipped with handheld terminals fitted with the latest technology to process sales in a timely fashion and update customer information.
BrandActiv boasts a large fleet of sales vans and delivery lorries.