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New Identity for Winners'

“More savings, more life”. This is the new slogan of Winner’s. Indeed, the supermarket has changed its look. Winner’s unveiled its new logo and slogan on July 11th 2018, at the Trianon Convention Center.

Winner’s was originally born, 24 years ago, from the wish to even up trade on the island, to bring variety, service and quality to Mauritians who did not have access to it. The first supermarkets opened at Chemin Grenier, Bel Air and Triolet, remotely located from the other supermarkets at the time. After 10 years only, Winner’s achieved the leading position on the market.

Encouraged by consumer confidence, and offering them freshly baked and freshly picked products, Winner’s introduced bakeries, pastry shops and cafeteria spaces within its stores and focused its efforts on the quality of its fruits and vegetables.

Despite its leading position, Winner’s has a lot of challenges to overcome, such as a tough competition and, above all, the expectations of its customers. To meet these challenges, the brand preserves its ambition to continually offer the best quality, the largest choice and the essential products at the best price.

The future of Winner’s is also played outside of its stores. It has already started a process of digitalization through an e-marketing strategy and has just recently launched its e-commerce services.

Winner’s Chief Operating Officer, Jean-Michel Rouillard comments: “This new identity marks the starting point of Winner’s 2.0. A fresh and modern image that aims to support the consumer during this transformation and consolidate our leadership position in the hearts of Mauritians and continue to contribute to the country’s economy by creating jobs throughout the island. We remain committed, with the support of our partners, to continue to listen to and serve the consumers, and always give them more: more options, more service, more promotions, more smiles, all in all, more life.”


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